Case Study: Appliance Manufacturer - Roadshow Across the Czech Republic

Written by ROBOTio Team · · 5 min read

Article summary

How a humanoid robot helped an appliance manufacturer introduce a new product range across 12 cities.

# Case Study: Appliance Manufacturer - National Roadshow > **Client:** Leading household appliance manufacturer > **Scope:** 12 cities, 18 days > **Robot:** Unitree G1 --- ## Project A leading household appliance manufacturer was planning an extensive **roadshow across the Czech Republic** to launch a new range of premium kitchen appliances. The goal was to reach customers directly in shopping centres. --- ## Challenge | Parameter | Value | |----------|---------| | Cities | 12 | | Time frame | 3 weeks | | Promo team | Limited number | | Environment | High competition in shopping centres | --- ## ROBOTio Solution We deployed the **Unitree G1** robot, which fulfilled these tasks: 1. ** Attracted passers-by** to the promo stand with sound and movement effects 2. ** Presented products** using pre-programmed scenarios 3. ** Distributed discount coupons** (printed on-site) 4. ** Collected contacts** for the newsletter --- ## Logistics | Aspect | Solution | |--------|--------| | Transport | Robot travelled with the team in a van | | ⏱ Setup | 30 minutes in each city | | Support | Our technician conducted daily checks remotely | | Backup | Backup robot available if needed | --- ## Overall Roadshow Results | Metric | Number | |---------|-------| | Cities | **12** | | Days | **18** | | Robot interactions | **25,000+** | | Coupons issued | **8,500** | | Coupon conversion | **23%** | | Campaign ROI | **340%** | --- ## Best Locations | Rank | City | Interactions/day | |--------|-------|---------------| | | Praha — large shopping centre | 3,200 | | | Brno — gallery | 2,800 | | | Ostrava — shopping centre | 2,400 | --- ## What Worked Best - **⏰ Time slots** — Robot "rested" every 2 hours, creating anticipation - ** Selfie competition** — Best photo with the robot won an appliance - ** Local customisation** — Robot greeted in local dialect --- ## Testimonial > *"ROBOTio enabled us to have a consistent, high-quality presentation across all cities. The robot was never tired and always in a good mood — unlike the human team after the 12th city!"* > > — **Brand Manager**, appliance manufacturer --- ## Key Learnings | Insight | Detail | |----------|--------| | **Logistics are manageable** | With proper planning, you can handle even an extensive roadshow | | **Consistency pays** | Same robot = same experience = stronger brand | | **Real-time data** | We could optimise the approach continuously |

Category

case-study

Tags

  • case study
  • roadshow
  • retail
  • appliances

About ROBOTio

ROBOTio helps companies rent, demonstrate and integrate humanoid robots: Unitree G1 and H2 for events, trade fairs, conferences and marketing campaigns — always with our own operators.