Case Study: University — Open Day

Written by ROBOTio Team · · 5 min read

Article summary

A technical university used robots to attract future students. Interest in studying increased by 40%.

# Case Study: University — Open Day > **Client:** Technical University > **Event:** Open Day > **Robots:** 2× Unitree G1 EDU --- ## Context A prestigious technical university wanted to **engage Generation Z** at their open day and demonstrate that they are a leader in modern technology. They decided to deploy humanoid robots as guides. --- ## Objectives | Objective | Metric | |-----|---------| | **Increase interest** | Number of study applications | | **Showcase innovation** | Presentation of AI and robotics | | **Viral reach** | Social media shares | | **Target audience** | Secondary school students and their parents | --- ## Robot Deployment ### Robot ALPHA — Main Building **Location:** Entrance hall **Functions:** - Welcoming visitors - Campus navigation - Information about study programmes - Answering queries (AI chat) ### Robot BETA — Faculty of Informatics **Location:** Robotics laboratories **Functions:** - Demonstration of AI capabilities - Robot programming showcase - Interactive games with visitors - Photos/videos with guests --- ## Special Programme | Activity | Description | Attendance | |----------|-------|-------| | **"Programme the Robot"** | Workshop for interested participants | 85 students | | **Robotics Challenge** | Robot control competition | 120 participants | | **Selfie Challenge** | Best photo with the robot | 500+ posts | | **Q&A with the Robot** | Robot answered questions about studying | 300+ queries | --- ## Results | Metric | Before Robots | With Robots | Change | |---------|-------------|----------|-------| | Open Day Attendance | 1,200 | 2,100 | **+75%** | | Study Applications | 850 | 1,190 | **+40%** | | Social Media Mentions | 120 | 890 | **+640%** | | ⏱ Average Visit Duration | 45 min | 95 min | **+110%** | --- ## Visitor Feedback > *"I wanted to study economics, but after seeing the robot and the lab, I'm going for informatics!"* > > — **Student from Praha** > *"My daughter was thrilled. She said she wants to work with robots. As a parent, I'm glad it motivated her."* > > — **Parent of a visitor** --- ## University Feedback > *"The robots helped us demonstrate that we're not a dusty academic institution, but a modern university at the forefront of technological development. The ROI of this investment is clear — a 40% increase in applications speaks for itself."* > > — **Vice-Rector for External Relations** --- ## "Programme the Robot" Workshop One of the highlights was the practical workshop: | Parameter | Detail | |----------|--------| | ⏱ Duration | 60 minutes | | Participants | Max 20 per session | | Content | Basics of robot control, simple commands | | Goal | Show that programming isn't magic | | Satisfaction | 4.9/5 | > **Bonus:** 15 workshop participants later applied to study informatics. --- ## Key Insights | Insight | Detail | |----------|--------| | **Relevance** | A robot at a technical university makes sense | | **Hands-on** | The opportunity to "touch" technology is crucial | | **Parents** | The robot engaged parents too — important decision-makers | | **Virality** | Young people shared content organically | --- ## Next Steps The university plans to: - Purchase their own robot for the laboratory - Include robotics in the curriculum - Repeat at future open days - Collaborate with ROBOTio on research

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case-study

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  • case study
  • education
  • university
  • open day

About ROBOTio

ROBOTio helps companies rent, demonstrate and integrate humanoid robots: Unitree G1 and H2 for events, trade fairs, conferences and marketing campaigns — always with our own operators.