Case Study: Music Festival - Robot as Guide

Written by ROBOTio Team · · 5 min read

Article summary

A summer music festival deployed robots for navigation and information. 50,000 visitors, 3 robots, an unforgettable experience.

# Case Study: Music Festival - Robot as Guide > **Client:** Major summer music festival > **Location:** Festival grounds, South Moravia > **Robots:** 3× Unitree G1 --- ## About the festival One of the largest Czech music festivals with **50,000+ visitors** over 4 days was looking for a way to improve navigation across the sprawling grounds and create a unique experience. --- ## Challenges | Challenge | Detail | |-------|--------| | **Navigation** | 15+ hectare grounds, visitors getting lost | | **Programme** | Real-time line-up changes | | **Safety** | Rapid information dissemination during incidents | | **Engagement** | Differentiate from competitors | --- ## Solution: 3 robots, 3 zones | Robot | Zone | Primary function | |-------|------|---------------| | **ROBO-1** | Main entrance | Welcome, daily programme, basic info | | **ROBO-2** | Food court | Navigation to stalls, recommendations | | **ROBO-3** | Main stage | Current info about performers | --- ## Special features ### Music integration - Robot "danced" to popular tracks - Played samples from performers - Announced concert start times ### Digital connectivity - QR code for downloading festival app - Link to grounds map - Photos with robot shared via app ### Safety features - Announcements of important information - Navigation to medical services - Weather alerts --- ## Numbers across 4 festival days | Metric | Value | |---------|---------| | Total interactions | **35,000+** | | Selfies with robots | **12,000+** | | App downloads (via robot QR) | **8,500** | | #⃣ Posts with hashtag | **4,200** | | Media mentions | **25** | --- ## Visitor reactions > *"I arrived at the festival and the first thing I see is a robot! I knew immediately this was going to be a different level."* > > — **@festivalfan**, Instagram > *"The robot recommended the best burger at the food court. And it was right!"* > > — **@foodie_cz**, Twitter --- ## Organiser feedback > *"The robots were the best investment of this year's edition. They solved navigation problems we'd had for years, and on top of that became an attraction in themselves. Next year we want five robots."* > > — **Production Director**, music festival --- ## Challenges and solutions | Challenge | How we solved it | |-------|---------------------| | **Heat** | Regular breaks in air-conditioned tent | | **Rain** | Relocation to covered zones | | **Noise** | Directional microphones + visual communication | | **Battery life** | Robot rotation, charging stations backstage | --- ## Key insights | Insight | Detail | |----------|--------| | **Branding** | Robots in festival colours became part of the visual identity | | **Strategic placement** | Most interactions at entrance and food court | | **Personality** | Each robot had a different "name" and character | | **Data** | We obtained valuable data on visitor movement | --- ## Future plans - 5 robots at next edition - Robot as "host" of smaller stage - Interactive competitions with robots - Enhanced visitor movement analytics

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case-study

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  • case study
  • festival
  • music
  • events

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