Case Study: Automotive Company at International Trade Fair

Written by ROBOTio Team · · 4 min read

Article summary

How we helped a leading automotive company engage visitors and increase engagement by 300% using a humanoid robot.

# Case Study: Automotive Company at International Trade Fair > **Client:** Leading Czech automotive company > **Event:** International motor show > **Robot:** Unitree H1 --- ## Challenge A leading Czech automotive company wanted to **stand out amongst competitors** at an international motor show and attract more visitors to their stand featuring a new electric vehicle. **Main objectives:** - Increase stand footfall - Generate quality leads - Create viral content for social media --- ## Solution We deployed the humanoid robot **Unitree H1**, which was personalised in the client's corporate colours and programmed to: | Function | Detail | |--------|--------| | **Greet visitors** | In 5 languages (CZ, EN, DE, FR, IT) | | **Present the electric vehicle** | Key features and innovations | | **Offer an interactive quiz** | With the chance to win a test drive | | **Pose for photographs** | Viral content for social media | --- ## Results After **5 days** of the trade fair, we recorded: | Metric | Result | |---------|----------| | Stand footfall | **+320%** | | Leads collected | **2,847 contacts** | | Social mentions | **15,000+** | | Media coverage | **12 articles** | > **Bonus:** The automotive company's stand was named as one of the TOP 5 most visited at the entire motor show. --- ## What the client says > *"The robot was absolutely the best investment we made in the trade fair. People returned to photograph it again and brought their colleagues. We didn't expect such footfall."* > > — **Marketing Manager**, automotive manufacturer --- ## Key takeaways 1. ** Personalisation is key** A robot in branded colours with relevant content acts as a natural part of the stand 2. ** Interactivity increases engagement** Quizzes and games motivate longer interaction 3. ** Technical support is essential** Our technician was available throughout to ensure smooth operation --- ## Want similar results? Contact us for a **free consultation** about your event. We'll propose a solution tailored to your objectives.

Category

case-study

Tags

  • case study
  • automotive
  • trade fair
  • automotive company

About ROBOTio

ROBOTio helps companies rent, demonstrate and integrate humanoid robots: Unitree G1 and H2 for events, trade fairs, conferences and marketing campaigns — always with our own operators.