Humanoid Robot at Press Conference: Scenarios, Preparation and Pitfalls

Written by ROBOTio Team · · 6 min read

Article summary

How to use a humanoid robot at a press conference: concrete scenarios from message announcement to Q&A, what to prepare in advance and where mistakes commonly occur.

A humanoid robot at a press conference works best as a complement to a human speaker: it welcomes journalists, introduces a key message or answers pre-prepared questions, and most importantly, provides photographers and cameramen with footage that spreads well. To avoid it appearing as a gag, it needs a clear role in the scenario, approved scripts and two operators who control it throughout. This guide shows you how. ## Why a Humanoid Robot at a Press Conference Makes Sense Journalists receive dozens of invitations every week. A story featuring a robot stands out more easily among them, and editorial teams are happy to use photographs or videos with a robot as illustrations. This way, your message can have a longer lifespan than the conference itself. Concrete benefits: - **Unique story for journalists**: it's not just about the message, but also about the footage. - **Photogenic content**: a robot on stage or next to a speaker is immediately recognizable in a photograph. - **Reach after the event**: materials are shared on social media. A video from the Brilon × Aquatherm fair at PVA Expo Letňany has over 2 million views, showing how far footage with a robot can reach. - **Image of an innovative company**: a natural symbol for tech firms, a signal for other industries that you follow trends. An overview of the format can be found on the page [humanoid robot at press conference](https://robotio.eu/robot-hire-by-event-type). ## Concrete Deployment Scenarios ### 1. Announcing an Important Message The robot enters the stage with a spokesperson, briefly introduces the message and hands over to the human. It takes a minute, but it's a shot that photographers will remember. It works well for presenting a new strategy or new company leadership. ### 2. Product Launch for Media The robot presents or demonstrates the product, and the spokesperson adds the facts. Similar scenarios are described in our guide [humanoid robot for product presentations](https://robotio.eu/robot-hire-by-event-type). An example is [SONY Czech Republic × R.U.D.A. at Product Event](https://robotio.eu/case-study/sony-robot-ruda-produktovy-event-portx). ### 3. Interactive Q&A The robot answers questions from journalists. Note: answers are based on personas and scripts approved in advance, not improvisation. The robot speaks in the language in which the host addresses it, so it works even with an international audience. More in the article [Robot Speaking the Guest's Language](https://robotio.eu/blog/robot-mluvi-jazykem-hosta-vicejazycna-persona). ### 4. Moderator Partner The robot can open a conference, introduce sessions or participate in a panel. At the T-Mobile T-Data & AI conferences in Bratislava and Prague (5–6 October 2026), three humanoids welcomed guests, introduced sessions and in Prague participated in a panel discussion about AI. See [T-Mobile case study](https://robotio.eu/case-study/tmobile-t-data-ai-2026-bratislava-praha). ### 5. Opening and Media Engagement After the Event At Forbes Next Big Thing 2026 in Brno, robots opened the main programme, remained among guests throughout the day and appeared in a live broadcast from TV Nova. Details can be found in the [Forbes Next Big Thing case study](https://robotio.eu/case-study/forbes-next-big-thing-2026-brno). Similarly, after the conference, you can offer television and photographers a brief shot with the robot. ### 6. Crisis Communication? With Caution The format page also mentions crisis communication with an innovative approach. To be honest: for sensitive topics, consider whether a robot might diminish seriousness. Decide based on the topic and tone, not the effect. ## Which Robot to Choose We rent humanoids from [Unitree](https://robotio.eu/brands/unitree) from our own fleet: - **[Unitree G1](https://robotio.eu/unitree-g1-basic) (135 cm)**: compact, suitable for smaller rooms and close-up shots. - **Unitree H2 (180 cm)**: human height, clearly visible from a distance even in a full hall. An overview can be found in [models](https://robotio.eu/models). Each robot is operated by two ROBOTio operators throughout the event. The robot maintains its own movement and balance, while the operator controls direction and gestures. Up to 4 humanoids can be present at one event. ## What to Prepare in Advance 1. **Goal and robot's role**: what should the journalist see and take away? One clear role is better than five weak ones. 2. **Script with timing**: when the robot enters, what it says, when it hands over to a human. 3. **Persona and scripts**: approved in advance. For Q&A, prepare a set of expected questions and answers to them. An example of the scope is Podzimek 130 Years, where the programme was based on more than 70 custom-recorded scripts ([case study](https://robotio.eu/case-study/podzimek-130-let-trest-2026)). 4. **Language**: we adjust according to the audience. 5. **Space**: flat and stable surface, electrical outlet nearby, access for the operator and shipping crates. For ROBOrevue shows, minimum 12 × 6 m, for other formats we determine the space together. 6. **On-site rehearsal**: part of the offer, don't underestimate it. Passage, lighting and signal will be tested. 7. **Photography plan**: arrange a window for photography so that photographers don't compete for position during the speech. ## What to Watch Out For - **The robot must not overshadow the message.** If journalists only ask about the robot, the scenario is poorly set up. The message is delivered by a human, the robot supports it. - **No improvisation on sensitive questions.** Agree on what the robot won't answer and hand over to the spokesperson. - **Safe distance.** The operator monitors the space between cameras, cables and people. - **Battery and breaks.** Plan for breaks during longer programmes. - **Technical environment.** Test camera noise, flashes and hall noise during rehearsal. - **Timing.** We confirm availability within 24 hours of inquiry, but for press events with a fixed date, don't wait until the last minute. ## Frequently Asked Questions ### Can a robot at a press conference answer questions from journalists? Yes, within pre-approved persona and scripts. Complex or sensitive questions are better handed to the spokesperson. ### How many people operate the robot? Each robot is operated by two ROBOTio operators throughout the event. You don't need to provide anyone else. ### What language does the robot speak? The language in which the host addresses it. The web supports 13 languages and scripts are approved in advance. ### How much does it cost? We don't publish prices publicly. Send the date and location via the form and you will receive a quote within 24 hours. ## Do You Want a Robot at Your Press Conference? Send the date, location and event objective via [non-binding robot rental inquiry](https://robotio.eu/robot-rental) and we will propose a scenario. Find more options for [robot for PR events](https://robotio.eu/robot-hire-by-event-type).

Want to see a humanoid at your own event? Find out how to rent a humanoid robot with our own operators.

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tipy

Tags

  • press conference
  • humanoid robot
  • PR event
  • robot rental
  • Unitree

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ROBOTio helps companies rent, demonstrate and integrate humanoid robots: Unitree G1 and H2 for events, trade fairs, conferences and marketing campaigns — always with our own operators.