Brilon at Aquatherm 2026: Review of the robot on the stand

Written by ROBOTio Team · · 6 min read

Article summary

A branded humanoid robot at the Brilon stand at Aquatherm 2026 brought over 2 million views. What worked and what to take away for your own trade fair?

A branded humanoid robot at the stand of Brilon a.s. at Aquatherm 2026 in PVA Expo Letňany worked as a crowd magnet: it stopped visitors and simultaneously created content that people recorded and shared themselves. The result was over 2 million views across Instagram, Facebook and TikTok and more than 47,000 like reactions. Here is a summary of what the implementation suggests for organisers of similar events. ## What happened at Aquatherm 2026 Aquatherm 2026 took place in PVA Expo Letňany and Brilon a.s. presented itself with a robot in its brand. A case study describes it as an implementation in which one humanoid robot drew attention to the entire stand. The output from the fair, a video from Brilon and Aquatherm, has now exceeded 2 million views. It is worth noting that this is a topic that is not usually photographed much: heating and building systems technology. This is precisely why it is a good example that a robot does not have to be just an addition at a technology trade fair. It can also help an industry that would otherwise be lost in the feed among more entertaining content. In a press release, Brilon writes about itself that "the future of heating has a hybrid face", and the robot gave this message visual form. ## What the robot did on the stand We will not go into a detailed scenario here; we are basing ourselves only on what the case study states. The robot was branded and stood in the centre of attention on the stand. According to the study, such deployment serves three purposes: - **Stopping visitors.** The robot attracts attention and people stay at the stand. - **Shareable moments.** Visitors record and photograph the robot and spread the content themselves. - **Media interest.** The humanoid is a novelty that journalists like to write about. Generally at trade fair stands, the robot greets, responds to passersby and allows for joint photography. The operator monitors the safe space and initiates a conversation that leads to a meeting or QR code. With us, there is always a pair of operators with each robot throughout the event. ## What worked ### Branding on the robot A robot in the company's colours is immediately associated with the brand in photos and videos. Whether a visitor records a few seconds or the whole scene, the brand is visible. For marketers, this is a practical advantage: you do not have to think about how to get the logo in the shot. ### Content created by guests The case study calls this User Generated Content: authentic videos and photos that customers create and spread themselves. It was precisely in this way that according to it, the video reached 2 million views across three networks. For more details on what shots work, we write about it in the article [Content for social networks from an event with a robot](https://robotio.eu/blog/robot-na-akci-obsah-na-socialni-site). ### Clear goals and scenario The study emphasises that the goal of the event, the target group and the scenario of robot-visitor interaction are defined in advance. Then the robot, operator and technical equipment adapted to the space are provided. After the event, reach statistics, photos and videos for reporting and PR follow. ## What organisers can take from this You cannot rely on a single robot as a magic wand. However, it is worth following a few principles: 1. **Define what the robot should achieve.** Number of contacts at the stand, reach on social networks, or both? The scenario is built accordingly. 2. **Plan for the camera.** Expect that visitors will record the robot. Mark where it can be photographed well and leave space around the robot. 3. **Plan for sharing.** A hashtag, QR code or company profile in a prominent place will help the content to return to the brand. 4. **Choose the size according to the space.** The compact [Unitree G1](https://robotio.eu/unitree-g1-basic) at 135 cm tall fits even a narrower stand. The taller Unitree H2 (180 cm) is visible from a greater distance in a crowded pavilion. 5. **Plan for operators.** The robot maintains movement and balance by itself, but direction and gestures are controlled by the operator. The operator also monitors the safe space. For more information on how to make a robot a magnet for visitors, see the guide [Humanoid robot at a trade fair](https://robotio.eu/blog/jak-vyuzit-humanoidniho-robota-na-veletrhu) or the page [robot at trade fairs](https://robotio.eu/robot-hire-by-event-type). If you are planning an exhibition rather than a stand, check out [robot for exhibitions](https://robotio.eu/robot-hire-by-event-type). ## How to read the number "2 million views" The number is strong, but it is reach, not sales. Views are counted across Instagram, Facebook and TikTok and include content from one event. For your own event, therefore, determine in advance what you will measure: views, interactions, number of meetings at the stand, or media mentions. We think similarly about other implementations, for example at [Forbes Next Big Thing 2026](https://robotio.eu/case-study/forbes-next-big-thing-2026-brno), where robots spent the entire day with guests. A summary of all events can be found on the [case studies](https://robotio.eu/case-study) page. If you are thinking about a robot at a marketing event from a broader perspective, a review [robot for marketing events](https://robotio.eu/robot-hire-by-event-type) may also help. We operate Unitree robots (G1, H2 and robodog Go2) from our own fleet; basic information about the manufacturer can be found on the [Unitree Robotics](https://robotio.eu/brands/unitree) page. ## Frequently asked questions ### How many views did the robot at Aquatherm 2026 bring? According to the case study, over 2 million views across Instagram, Facebook and TikTok and more than 47,000 like reactions. ### Does the robot have to be branded? It does not have to be, but with Brilon it was branded and the brand was in the shot every time. We will discuss the scope of branding when preparing the scenario. ### Is there always an operator with the robot at the trade fair? Yes. Two of our operators are assigned to each robot throughout the event. They control the direction and gestures, monitor the safe space and adapt the programme to visitor numbers. ### How much does such a deployment cost? We do not provide prices on the website. You will receive the price on request via the request form and we send the offer within 24 hours. ## Do you want a similar effect at your stand? Send us the date, location and purpose of the event. We will suggest a robot and a scenario and get back to you within 24 hours. A non-binding request can be found on the [humanoid robot rental](https://robotio.eu/robot-rental) page.

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Category

case-study

Tags

  • Brilon
  • Aquatherm 2026
  • trade fair
  • PVA Expo Letňany
  • humanoid robot
  • social media reach

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